WoW Loses 100k More Subscribers, Subscriber Decline Finally Slows
The Activision Blizzard quarterly call was today and it seems like the subscription drops have slowed down for the time being. World of Warcraft is only down 100,000 subscribers this past quarter unlike the past three quarters where World of Warcraft lost
, and finally
800k subscribers last November
. Of course, this isn't surprising, given 4.3 dropped during this time along with the yearly subscription promotion where players got a free copy of Diablo III in exchange for committing to a year of World of Warcraft game time.
Keep in mind, however, this is still a disappointing result. Many people were anticipating a momentary increase in subscribers, but it was still a minor decline despite a large patch and a new localized version for Brazil.
Other points of note:
There are approximately 50 million monthly active users across Battle.net
World of Warcraft has around 10.2 million subscribers
Over 1 million players have signed up for
the annual pass
involving Diablo III
Quarter 2 release for Diablo III confirmed
Chuck Norris and other ad spots were considered very successful for World of Warcraft
Morhaime considers this the most competitive quarter (the fourth quarter) so he is happy with it: "Our strongest competitor launched in December and we did well."
He also considers 4.3 to be a successful patch that has provided engagement
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