Classic Triples WoW Subscription Revenue in August
WoW revenue skyrocketed in August, attributed to massively increased subscription counts due to Classic WoW. Interestingly, their total revenue was still lower than that of last August, when Battle for Azeroth launched, which also had benefitted from a gigantic marketing campaign and expansion box sales, whereas Classic revenue comes from subscriptions only.
WoW Classic drives a huge jump in subscribers.
World of Warcraft subscription revenue grew an estimated 223% in August compared to July. Despite this, total revenue was still lower than the Battle for Azeroth expansion last August.
With this increase, WoW reached top 3 Top Grossing PC Title for August, behind only to League of Legends and Dungeon Fighter Online. In July, WoW was in 7th place, and didn't make to the top 10 in June. Superdata also ranks Blizzard title gross revenue specifically based on Western markets, precluding a huge portion of their total global presence, presumably due to Eastern countries using different payment models. It would seem that other titles are based on their worldwide revenue, as "West" is only specifically mentioned for World of Warcraft and Hearthstone.
It is important to note, however, that one of the reasons Blizzard gave when stopped disclosing direct information on subscriptions was that subscriptions weren't a good picture of how healthy WoW playerbase was, with retail WoW having many different sources of income for the company. Another factor is that many retail players are likely subscribed in longer subscription plans that overall earn Blizzard less, while part of Classic players probably subscribed for only a month to try the game. Even so, the increase in revenue is still an outstanding feat that shows the potential revenue present in Classic.
This information was shared to us by
, who also published a video on his Youtube Channel talking about the revenue increase:
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